. >>> the federal reserve is taking unprecedented action as it puts emphasis on job creation. chairman ben bernanke says long term interest rates will remain near zero until the unemployment rate drops below 6.5%. unemployment currently at 7.7%. here now with more on that and a check with the markets, jeff cutmore is live from london. good morning you to. >> good morning. you know, uncle ben has gone back into his toolbox and he's pulled out one thing we were expecting which was a continuation of the bond buyback program. so that was pretty much baked into the story. but the thing we weren't expecting, perhaps, was this change in policy and this tying of zero interest rates to the unemployment rate. he now saying it remains at near zero until we get the jobs rate down below 6.5%. we're currently sitting at 7.7%. so there is a little room to go yet. we have near zero interest rates to come. unsurprisingly, markets like it but not quite as much as you might have expected given that they knew part of the deal was already due to come down the pike. >> apple and the headlines, what